Better Marketing for a Better World.

The aim of the Better Marketing for a Better World (BMBW) initiative is to build community and support the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies and benefit the world at large.

What We Do

The BMBW Special Issue of the Journal of Marketing served to launch the BMBW initiative. We organize forums, facilitate training, and maintain resources that contribute to Better Marketing for a Better World.

Our members

Contributors to our BMBW community

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Our Partner

Wheeler Institute logo

The Wheeler Institute for Business and Development at London Business School was established to build awareness about the unique role business can play in improving the lives and livelihoods of the world’s most disadvantaged communities. The Institute creates impact by identifying big challenges, applying business insights to help solve these challenges, and by forging communities of learning and practice to implement large-scale and enduring change.