TEACHING
Powerpoint
The Ambassador Effect to Promote Prosocial Behaviors
This slide deck provides a brief, ready-to-go overview of a series of (field) studies that introduce the ambassador effect as a novel means to elicit…
open resource
Powerpoint
A Primer on the U.N. Sustainable Development Goals (SDGs)
This ready-to-go slide deck introduces the United Nations Sustainable Development Goals (SDGs) with an emphasis on marketing. Ideal for marketing classes across levels of learners…
open resource
Powerpoint
Financial Inclusion in Banking Deserts
This ready-to-go slide deck offers an overview of research that helps banks better communicate with customers in banking deserts for consumer and organizational benefit.
open resource
EVENTS
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12 February 2026
2026 Winter American Marketing Association conference in Madrid
2026 Winter American Marketing Association conference in Madrid BMBW Preconference Thursday 12 February 2026 Professors Rajesh Chandy (London Business School) and Christine Moorman (Duke University)…