TEACHING
Cases
Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry
Chocolate makers like Nestlé, Mars, Hershey, Cadbury, and Ferrero must manage evolving consumer tastes and new competition from healthier bars and snacks. Can health, business,…
open resource
Cases
Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budget
Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was…
open resource
Cases
The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market
The case and teaching notes are available through Harvard Publishing. Additional material (PowerPoint, videos) is available through INSEAD https://publishing.insead.edu/case/carrot-rewards . Researchers can request instructor access…
open resource
Syllabi
Food and wellbeing – “The Body Business”
We are surrounded by products and services that promise to improve our bodies through healthier foods or supplements, apps, connected objects, or 10-step individual or…
open resource
EVENTS
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12 February 2026
2026 Winter American Marketing Association conference in Madrid
2026 Winter American Marketing Association conference in Madrid BMBW Preconference Thursday 12 February 2026 Professors Rajesh Chandy (London Business School) and Christine Moorman (Duke University)…
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Training
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Training
KNOWLEDGE
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Training
December 8, 2021
A deep dive into responsible consumption
Our second BMBW Proseminar: A deep dive into responsible consumption…