TEACHING
Multimedia resources Online platforms Powerpoint
Global Business Experience: Johannesburg
An overview of the Global Business Experience program that my Economics faculty colleague Elias Papaioannou and I run in Alexandra, Johannesburg. A…
open resource
Syllabi
Marketing and Development seminar
This is the syllabus from a PhD course I teach at London Business School…
open resource
EVENTS
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Training
14 February 2025
2025 Winter American Marketing Association conference
2025 Winter American Marketing Association conference Friday 14 February 2025 The Journal of Marketing’s Better Marketing for a Better World (BMBW) Special Issue sparked…
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Training
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Training
09 November 2025
Digital Marketing for a Better World
BMBW Proseminar: Digital Marketing for a Better World…
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Training
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Training
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KNOWLEDGE
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Training
April 28, 2022
Innovating for good
Innovation has the potential to transform lives, organizations, markets, and the world around us in many profound and positive ways. Yet not all innovations are…
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Training
October 7, 2021
Generating BMBW research ideas
Our first BMBW Proseminar on generating BMBW research ideas.
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Forum
August 17, 2021
Prosocial Giving
The final of four forums hosted by the Better Marketing for a Better World initiative.
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Forum
August 16, 2021
Health and Wellbeing
The third of four forums hosted by the Better Marketing for a Better World initiative.
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Forum
July 20, 2021
Economic and Social Empowerment
The second of four forums hosted by Better Marketing for a Better World initiative.
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Forum
June 28, 2021
Sustainability and Climate Concerns
The first of four forums hosted by the Better Marketing for a Better World Initiative.