Better Marketing for a Better World

Launch of the Better Marketing for a Better World initiative

Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better World brings together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.

The Special Issue Editors – Rajesh Chandy, Gita Johar, Christine Moorman, and John Roberts – launched the BMBW initiative and the Special Issue in a webinar.

View the slides for this presentation here.

Learn more on the American Marketing Association website.