Advisory Board

Kusum L. Ailawadi

Charles Jordan 1911 TU’12 Professor of Marketing at Tuck School of Business, Dartmouth College

Kusum Ailawadi is the Charles Jordan 1911 TU’12 Professor of Marketing at the Tuck School at Dartmouth and the current Marketing Area Chair. She received her B.Sc and MBA degrees from Delhi University and the Indian Institute of Management respectively, and her Ph.D from the University of Virginia. She has been a member of the marketing faculty at Tuck since 1993. Kusum’s research expertise is in managing the partnership between brand manufacturers and retailers, and in the drivers of the nutritional quality of consumers’ grocery food purchases. She has published extensively in the leading academic journals on topics such as the manifestation of brand equity in marketplace performance; the impact of promotions and private labels on performance of manufacturers and retailers; consumer, competitor, and channel response to marketing policy changes; and consumer response to health status changes. Her work has won, or been a finalist for, multiple best paper and long-term impact awards from the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science. She has been honored particularly for collaborative research with practitioners and has published several papers with co-authors from industry. In addition to her academic articles, she has also written for practitioner audiences in publications like the Harvard Business Review, Wall Street Journal, Forbes, and Advertising Age’s CMO Forum. She is co-author of “Getting Multi-Channel Distribution Right,” a 2020 book that distills lessons from academic research and practice for selecting and managing physical and digital distribution channels. Kusum is the President of the INFORMS Society for Marketing Science. She has been an academic trustee of the Marketing Science Institute and of AiMark. She is currently an Area Editor for Journal of Marketing and Journal of Marketing Research and has served as an AE and/or editorial board member for International Journal of Research in Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, and Marketing Science. View full profile.


Bart Bronnenberg

Professor of Marketing, Tilburg School of Economics and Management; research fellow, Centre for Economic Policy Research

Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007), and Stanford University (2017-2018). Bart Bronnenberg’s current research covers (1) the formation of consumer preferences, (2) convenience and retailing, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. With his co-authors, Bart has been a recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, the 2003 and 2016 John D.C. Little Best Paper Award, and the 2020 INFORMS long term impact award. He was also awarded a 2010-2015 Vici grant from the Dutch Science Foundation, NWO, and a 2008-2011 Marie-Curie grant from the European Research Council. View full profile.


Pierre Chandon

L’Oréal Chaired Professor of Marketing, Innovation and Creativity, INSEAD and Director of the INSEAD-Sorbonne University Behavioural Lab

Pierre Chandon is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD and the Director of the INSEAD Sorbonne University Behavioral Lab. He was a faculty member or a visiting scholar at Harvard Business School, Wharton, Kellogg, and London Business School. He is an expert in food marketing and in the behavioral science of eating. He studies innovative marketing solutions to better align business growth with consumer health and wellbeing. Pierre Chandon won the best article award from the Journal of Consumer Research twice and the O’Dell award for the best article published in the Journal of Marketing Research. He has published more than 40 articles in peer-reviewed journals in marketing, psychology, and nutrition, which have been cited more than 10,000 times. View full profile.


Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, The University of Chicago Booth School of Business

Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the Booth School of Business, University of Chicago. He is interested in empirically studying consumer, agent and firm behavior, and more recently, “development marketing” – studying the role of marketing in economic development. He graduated from Northwestern University and has also served on the faculty of the Johnson School, Cornell University. He has been a visiting professor at Harvard and Stanford universities. He is an ISMS Fellow and serves on the Board of Governors of the Indian Institute of Management, Ahmedabad. View full profile.


Harald van Heerde

Research Professor of Marketing at the University of New South Wales, Sydney

Harald van Heerde (Ph.D., University of Groningen, the Netherlands) is Research Professor of Marketing at the University of New South Wales, Sydney. Harald specializes in econometric models to improve marketing decision making. His wide-ranging research interests include measuring the sales effects of the marketing mix, new media, loyalty programs, strategies to build brands and brand equity, social media, retailing, attribution modeling, customer acquisition, entertainment marketing and the role of PR and publicity. Van Heerde is among the most prolific marketing scholars worldwide based on the volume of his publications in the leading marketing journals such as the Journal of Marketing (JM), the Journal of Marketing Research (JMR) and Marketing Science. Van Heerde is the recipient of eight paper awards: the MSI / H. Paul Root Award (JM), the William O’Dell Award for Long-term Impact (JMR), the Paul Green Best Paper Award (JMR), 2 x Informs Society of Marketing Science Long-term Impact Award, the Jan-Benedict Steenkamp Long-term Impact Award of IJRM and 2 x IJRM Best Paper Award. Harald was selected as the recipient of the 2021 Churchill Award for Lifetime Contributions to Marketing Research. Van Heerde has served as an Editor of the Journal of Marketing (2018-2022) and as an Associate Editor at the Journal of Marketing Research, at Marketing Science and IJRM. Van Heerde has attracted over $2 million in research grants from the Australian Research Council, the Netherlands Organization for Scientific Research, the New Zealand Royal Society Marsden Fund, and the Marketing Science Institute. Van Heerde has consulted for leading corporations such as Unilever (the Netherlands), Edeka (Germany) and AZTEC (Australia). He is also an Extramural Fellow at Tilburg University (the Netherlands). View full profile.


Ajay Kohli

Gary T. and Elizabeth R. Chair, and Regents Professor, Georgia Institute of Technology

Regents Professor Kohli is a former Editor-in-Chief of the Journal of Marketing, the premier broad-based academic journal in Marketing. He currently is Associate Editor, Journal of Marketing and Area Editor, International Journal of Research in Marketing. He is a member of the Board of Directors of the American Marketing Association, and the International Advisory Board of BI Norwegian Business School. He is among the 100 most cited authors in the fields of Business and Economics combined in a decade, and two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. He is represented in, an ISI web site that lists the top 0.5% cited authors in two decades in a variety of social and natural sciences combined. Dr. Kohli has received several “best-paper” awards. He is the first two-time recipient of the Sheth Foundation / Journal of Marketing award for an article with the highest long-term impact. He is also a recipient of the Alpha Kappa Psi award (now called MSI / Paul Root award) for his article in the Journal of Marketing, the ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing, and the Sheth award for his article in the Journal of the Academy of Marketing Science. In addition, one of his articles was a finalist for the Harold H. Maynard award (now called Hunt / Maynard award) for its contribution to marketing theory and thought. View full profile.

John G. Lynch

Executive Director, Marketing Science Institute; Distinguished Professor, University of Colorado

John Lynch is University of Colorado Distinguished Professor at the Leeds School of Business and Executive Director at the Marketing Science Institute. He received his BA in economics, MA in psychology, and PhD in psychology, all from the University of Illinois at Urbana-Champaign. He served on the faculty at University of Florida from 1979-1996 and at Duke University from 1996-2009. Lynch studies the cognitive psychology of consumer financial decision-making and validity issues in behavioral research methodology. He helped coalesce the interdisciplinary field of consumer financial decision making. He founded the Center for Research on Consumer Financial Decision Making and the annual Boulder Summer Conference on Consumer Financial Decision Making to foster original scientific research and promote dialogue among experts from academia, business, and government on the topic of how to help consumers make better financial decisions. From 2017-20, he served on the U.S. Consumer Financial Protection Bureau Academic Research Council. From 2022-23, he is serving as Executive Director at the Marketing Science Institute. He is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association / Society for Consumer Psychology. He has received the Paul D. Converse Award for Outstanding Contributions to the Science of Marketing and the Society for Consumer Psychology’s Distinguished Scientific Achievement Award, and the American Marketing Association Consumer Behavior SIG Lifetime Achievement Award. Six of his papers have been honored as outstanding article of the year: he has been recognized once each by the Journal of Marketing Research and by the Journal of Marketing, and four times by the Journal of Consumer Research. View full profile.

Neil Morgan

PetSmart Distinguished Chair in Marketing, Kelley School of Business, Indiana University 

Neil A. Morgan is a Professor and PetSmart Distinguished Chair of Marketing at Indiana University’s Kelley School of Business.  He has previously held faculty positions at UNC’s Kenan-Flagler Business School, Cambridge University’s Judge Business School, and Cardiff University’s Cardiff Business School, and was a visiting professor at the University of Michigan’s Ross School of Business.  He received his Ph.D. in Business Administration from the University of Wales.  His research interests span marketing and strategic management issues but mainly focus on marketing strategy implementation and linkages between marketing-related resources and capabilities and firm performance.  His research has been widely recognized, including: Journal of Academy of Marketing Science Sheth Award (2019), and finalist (2017 and 2020); Finalist Journal of Marketing Harold H. Maynard Award (2013, 2015 and 2016) and MSI/Root Award (2015); Journal of International Marketing S. Tamer Cavusgil Award (2018).  His current research projects focus on marketing performance assessment, the role of the CMO and marketing department, marketing’s role in enhancing efficiency, and the operating effectiveness of marketing departments.

Linda L. Price

Professor of Marketing and Dick and Maggie Scarlett Chair of Business Administration, University of Wyoming

Linda L. Price (BA, MBA University of Wyoming, Ph.D. University of Texas at Austin) has been on the faculty at several universities, most recently as the Philip Knight Chair, College of Business, University of Oregon. In 2020, she returned home to University of Wyoming as Professor and Dick and Maggie Chair of Business Administration. Linda’s influential research combines qualitative and quantitative methodologies to examine identity, adaptation, practices, and networks with services, brand, and customer experience applications. Her research has been and is currently funded by a variety of agencies including USDA, and Marketing Science Institute. She has published books, chapters and over 50 peer reviewed articles that have collectively garnered over 20,000 citations, with an H-Index of 48 and an i10 index of 81. Several of her papers are now considered seminal and introduced new constructs to the marketing field including: the Market Maven; extraordinary consumer experiences; commercial friendships; imagery processing; assembling family identity; and family inalienable wealth. Her leadership includes editorial boards, policy boards, foundations, and department head duties. In 2021 Linda completed a 3 year term as Editor of Journal of Consumer Research. She has served as President of the Association for Consumer Research, President of American Marketing Association Academic Council and has co-chaired numerous conferences & doctoral symposia. She’s an Association of Consumer Research Fellow, American Marketing Association Fellow, Academy of Marketing Science Cutco/Vector Distinguished Educator, and CBSIG Lifetime Achievement Awardee. She is the only woman to be named a fellow at both AMA and ACR. Linda has also been honored as a Distinguished Alumnus in the College of Business at University of Wyoming. Linda is most grateful for the opportunity she has had from the very beginning of her career to work with and mentor PhD students, watching them blossom and grow. View full profile.

Katherine White

Senior Associate Dean, Equity, Diversity and Inclusion; Professorship in Consumer Insights, Prosocial Consumption, and Sustainability; Professor, Marketing and Behavioural Science Division, UBC Sauder School of Business, University of British Columbia

Dr. Kate White is Professor of Marketing and Behavioural Science at the UBC Sauder School of Business, in Vancouver, Canada. She is also the Senior Associate Dean of Equity, Diversity, and Inclusion and the Academic Director of the Peter P. Dhillon Centre for Business Ethics.

Kate’s research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association and she has been inducted to the College of Arts and Sciences, Royal Society of Canada. Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.

Kate has consulted on various sustainable behaviour-change projects with organizations such as The City of Calgary, Starbucks, Lululemon, the Share, Reuse, Repair Initiative, TransLink, My Sustainable Canada, BC Hydro, and Mountain Equipment Co-op. View full profile.

Rui (Juliet) Zhu

Professor of Marketing, Director of Branding Center, Director of Common Prosperity and Social Innovation Center, Cheung Kong Graduate School of Business

Zhu Rui is Professor of Marketing, Director of Branding Center, and Director of Common Prosperity and Social Innovation Center at Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she worked at the University of British Columbia in Canada and Rice University in USA. She received her PhD in Marketing from the University of Minnesota, USA. Professor Zhu has done extensive research on consumer behavior, business for good, and social innovation. She is the consortium faculty at AMA Sheth Foundation Doctoral Consortium in 2018. In 2015, Professor Zhu won the CKGSB Research Excellence Award. In 2010, Professor Zhu won the Sauder Research Excellence Award. In 2007, Professor Zhu won the Marketing Science Institute’s Young Scholar award. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC and Financial Times. She currently is an Associate Editor at the Journal of Marketing Research and the Journal of Marketing. In addition, she serves on the editorial board at the Journal of Consumer Research and the Journal of Consumer Psychology. Professor Zhu has extensive experience in teaching and consulting. She has taught Business for Good and Social Innovation, as well as Consumer Behavior at the PhD, EMBA, MBA, and Undergraduate levels. View full profile.