Teaching
Looking for teaching materials on Better Marketing for a Better World (BMBW)? The BMBW Teaching Hub offers free, shareable resources, including syllabi, slides, cases, and more, to help integrate purpose-driven marketing into your courses. Access materials or contribute your own to support a global community of educators.
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Syllabi
Sustainable Marketing Syllabus- Undergraduate
Syllabus for a semester undergraduate course in sustainable marketing. The course provides students with an initial grounding in environmental science and then covers sustainable marketing…
open resource
Powerpoint
The Ambassador Effect to Promote Prosocial Behaviors
This slide deck provides a brief, ready-to-go overview of a series of (field) studies that introduce the ambassador effect as a novel means to elicit…
open resource
Powerpoint
A Primer on the U.N. Sustainable Development Goals (SDGs)
This ready-to-go slide deck introduces the United Nations Sustainable Development Goals (SDGs) with an emphasis on marketing. Ideal for marketing classes across levels of learners…
open resource
Powerpoint
Financial Inclusion in Banking Deserts
This ready-to-go slide deck offers an overview of research that helps banks better communicate with customers in banking deserts for consumer and organizational benefit.
open resource
Multimedia resources Online platforms Powerpoint
Global Business Experience: Johannesburg
An overview of the Global Business Experience program that my Economics faculty colleague Elias Papaioannou and I run in Alexandra, Johannesburg. A…
open resource
Syllabi
Marketing and Development seminar
This is the syllabus from a PhD course I teach at London Business School…
open resource
Powerpoint
Social Profit Teaching Materials
Social Profit Orientation is an organization-wide perspective whereby entities embrace in their core mission the creation of sustainable, positive social and/or environmental impacts on individuals,…
open resource
Powerpoint
Conducting societal research
This slide deck discusses strategies to enhance objectivity when conducting societal research.
open resource
Cases
Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry
Chocolate makers like Nestlé, Mars, Hershey, Cadbury, and Ferrero must manage evolving consumer tastes and new competition from healthier bars and snacks. Can health, business,…
open resource
Cases
Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budget
Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was…
open resource
Cases
The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market
The case and teaching notes are available through Harvard Publishing. Additional material (PowerPoint, videos) is available through INSEAD https://publishing.insead.edu/case/carrot-rewards . Researchers can request instructor access…
open resource
Syllabi
Food and wellbeing – “The Body Business”
We are surrounded by products and services that promise to improve our bodies through healthier foods or supplements, apps, connected objects, or 10-step individual or…
open resource
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