BMBW Forum: Sustainability and Climate Concerns

9 June 2021: Better Marketing for a Better World forum

The Special Issue of the Journal of Marketing on Better Marketing for a Better World (BMBW) brings together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world. Join the BMBW initiative and authors of the JM Special Issue on Wednesday 9 June to discuss the articles addressing sustainability and climate concerns.

Articles and participating authors:

Watch a recording of the forum.

Sustainability and Climate Concerns