BMBW Symposium at Ditchley Park
Wednesday 22 May – Thursday 23 May 2024
This invitation-only event brought together Better Marketing for a Better World (BMBW) founders, advisory board members, and a set of emerging thought leaders nominated to participants. The group convened during 22-23 May 2024 at Ditchley Manor in Oxfordshire, England.
The symposium set the stage for the next phase of the BMBW initiative, building on the success of the online BMBW webinars, which have drawn scholars and practitioners from all over the world. This event engaged a smaller group of scholars for deeper discussions and an interactive in-person format to determine the nature and role for marketing in BMBW and to develop research agendas across key BMBW topics.
Attendees
- Rajesh Chandy, London Business School
- Christine Moorman, Duke University
- Gita Johar, Columbia University
- John Roberts, University of New South Wales
- Ali Goli, University of Washington
- Bart Bronnenberg, Tilburg University
- Bryan Bollinger, New York University
- Colleen Harmeling, Florida State University
- Frank Germann, University of Notre Dame
- Iris Steenkamp, Bocconi University
- Juliet Zhu, Cheung Kong Graduate School of Business
- Karen Page Winterich, Pennsylvania State University
- Kate White, University of British Columbia
- Kusum Ailawadi, Dartmouth College
- Maura Scott, Arizona State University
- Nailya Ordabeyeva, Dartmouth College
- Neil Morgan, University of Wisconsin-Madison
- Nita Umashankar, San Diego State University
- Peggy Liu, University of Pittsburgh
- Pierre Chandon, INSEAD
- Szu-chi Huang, Stanford University
Attending remotely
- Ajay Kohli, Georgia Institute of Technology
- John Lynch, University of Colorado
- Harald Van Heerde, University of New South Wales
- Linda Price, University of Wyoming
- Mike Palazzolo, University of California Davis
- Pradeep Chintagunta, The University of Chicago