Back to teachings resources

Business For Good Teaching PPT

Type of material:

Subjects:

Year:

Summary:

Business for Good, EMBA class PPT, theory and cases.

Download material

To access this material, please enter your name, affiliation, and email address below.

    Your name *

    Your affiliation *

    Your email address *

    AUDIENCE

    • Master's
    • Executive

    AUTHOR

    Juliet Zhu

    Juliet Zhu

    Professor of Marketing, Director of Center for ESG and Social Innovation and Member of the Board of Supervisors of the Cheung Kong Education Development Foundation, Cheung Kong Graduate School of Business (CKGSB)

    Submit a comment

      Comment *

      Name and surname *

      RELATED TEACHING MATERIALS

      SEE ALL

      Syllabi

      Sustainable Marketing Syllabus- Undergraduate

      Dana L. Alden

      Syllabus for a semester undergraduate course in sustainable marketing. The course provides students with an initial grounding in environmental science and then covers sustainable marketing…

      open resource

      Powerpoint

      The Ambassador Effect to Promote Prosocial Behaviors

      Martin Mende

      This slide deck provides a brief, ready-to-go overview of a series of (field) studies that introduce the ambassador effect as a novel means to elicit…

      open resource

      Powerpoint

      A Primer on the U.N. Sustainable Development Goals (SDGs)

      Martin Mende

      This ready-to-go slide deck introduces the United Nations Sustainable Development Goals (SDGs) with an emphasis on marketing. Ideal for marketing classes across levels of learners…

      open resource
      SEE ALL
      Back home