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Business for Good

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Introduce how I teach “Business-for-Good” to EMBA students in China. This PPT is meant for people who are interested in teaching this course to entrepreneurs. It includes how I define the construct, how to teach it, a useful tool developed for students to implement ESG ideas, and some examples coming out of this course.

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    AUDIENCE

    • Undergraduate
    • Master's
    • Executive

    AUTHOR

    Juliet Zhu

    Juliet Zhu

    Professor of Marketing, Director of Center for ESG and Social Innovation and Member of the Board of Supervisors of the Cheung Kong Education Development Foundation, Cheung Kong Graduate School of Business (CKGSB)

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