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Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

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Chocolate makers like Nestlé, Mars, Hershey, Cadbury, and Ferrero must manage evolving consumer tastes and new competition from healthier bars and snacks. Can health, business, and pleasure ever align in the chocolate industry? The case is available through Harvard, but additional material (PowerPoints, videos) for instructors is available at https://publishing.insead.edu/user/register.

https://publishing.insead.edu/case/candy-crush

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    AUDIENCE

    • Undergraduate
    • Master's

    AUTHOR

    Pierre Chandon

    Pierre Chandon

    The L'Oréal Chaired Professor of Marketing - Innovation and Creativity and Academic Director, INSEAD Sorbonne University Behavioural Lab.

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