Financial Inclusion in Banking Deserts

Summary:

This ready-to-go slide deck offers an overview of research that helps banks better communicate with customers in banking deserts for consumer and organizational benefit.

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    AUDIENCE

    • Undergraduate
    • Executive
    • Master's
    • PHD

    AUTHOR

    Martin Mende

    J. Willard and Alice S. Marriott Foundation Professor in Services Leadership and Professor, Department of Marketing at Arizona State University

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