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Food and wellbeing – “The Body Business”

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We are surrounded by products and services that promise to improve our bodies through healthier foods or supplements, apps, connected objects, or 10-step individual or corporate well-being programs. The body business is large, growing, and profitable. The goal of this course is to help you understand the rules of the body business, from identifying business opportunities to developing marketing strategies and thinking about how to implement them, both for incumbent companies and for start-ups.

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    AUDIENCE

    • Undergraduate
    • Master's

    AUTHOR

    Pierre Chandon

    Pierre Chandon

    The L'Oréal Chaired Professor of Marketing - Innovation and Creativity and Academic Director, INSEAD Sorbonne University Behavioural Lab.

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