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Partnering with a Homeless Services Non-Profit for Semester Project

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For my Marketing Strategy capstone class, I partnered with Crisis House, a nonprofit supporting individuals facing homelessness and domestic violence. This semester-long project tasked students with developing strategic donor plans to identify key donor segments, shift public perceptions, and drive donations. By applying strategic marketing management concepts learned throughout the course, the project demonstrated how marketing can be leveraged to address social issues effectively.

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    • Undergraduate

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    Nita Umashankar

    Nita Umashankar

    Associate Professor Academic Affairs, Fowler College of Business, San Diego State University

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