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AUDIENCE
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AUDIENCE
Cases Syllabi
Bela Florenthal
This teaching note presents a structured, case-based content analysis assignment that introduces undergraduate marketing research students to societal marketing research. Using the Raise Craze school…
open resourceSyllabi
Dana L. Alden
Syllabus for a semester undergraduate course in sustainable marketing. The course provides students with an initial grounding in environmental science and then covers sustainable marketing…
open resourcePowerpoint
Martin Mende
This slide deck provides a brief, ready-to-go overview of a series of (field) studies that introduce the ambassador effect as a novel means to elicit…
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