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Sustainability Marketing

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In this course, we will delve into research focusing on how marketers can encourage consumers to be more environmentally sustainable in their behaviors. We will be guided by a framework for influencing consumer behaviors to be more sustainable, the SHIFT Framework. In addition, we will work toward generating our own hypotheses and proposing novel directions for research in sustainability marketing that are both academically rigorous and practically impactful.

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    AUDIENCE

    • PHD

    AUTHOR

    Katherine White

    Katherine White

    Senior Associate Dean, Strategy and Responsible Business, Watkinson Professorship in Sustainability and Professor, Marketing and Behavioural Science Division at UBC Sauder School of Business

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