Sustainable Marketing Syllabus- Undergraduate

Summary:

Syllabus for a semester undergraduate course in sustainable marketing. The course provides students with an initial grounding in environmental science and then covers sustainable marketing strategy and tactics. Includes two team projects designed to facilitate experiential learning.

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    AUDIENCE

    • Undergraduate

    AUTHOR

    Dana L. Alden

    William R. Johnson Jr. Distinguished Professor, Shidler College of Business, University of Hawaii at Manoa, Editor-in-Chief, Journal of Sustainable Marketing

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