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The Ambassador Effect to Promote Prosocial Behaviors

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This slide deck provides a brief, ready-to-go overview of a series of (field) studies that introduce the ambassador effect as a novel means to elicit prosocial consumer behavior.

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    AUDIENCE

    • Undergraduate
    • Master's
    • Executive
    • PHD

    AUTHOR

    Martin Mende

    Martin Mende

    J. Willard and Alice S. Marriott Foundation Professor in Services Leadership and Professor, Department of Marketing at Arizona State University

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