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The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

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The case and teaching notes are available through Harvard Publishing. Additional material (PowerPoint, videos) is available through INSEAD

https://publishing.insead.edu/case/carrot-rewards

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Researchers can request instructor access at https://publishing.insead.edu/user/register

 

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    AUDIENCE

    • Master's
    • Undergraduate

    AUTHOR

    Pierre Chandon

    Pierre Chandon

    The L'Oréal Chaired Professor of Marketing - Innovation and Creativity and Academic Director, INSEAD Sorbonne University Behavioural Lab.

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