The aim of the Better Marketing for a Better World (BMBW) initiative is to build community and support the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies and benefit the world at large.
Featured
Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship at London Business School and Academic Director of the Wheeler Institute for Business and Development.
Meyer Feldberg Professor of Business and the Vice Dean for Diversity, Equity and Inclusion at Columbia Business School.
Editor in Chief for the Journal of Marketing and the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University. Christine is the founder and managing director of The CMO Survey.
Scientia Professor of Marketing at the University of New South Wales, Sydney Australia.
View our BMBW advisory board members
The Wheeler Institute for Business and Development at London Business School was established to build awareness about the unique role business can play in improving the lives and livelihoods of the world’s most disadvantaged communities. The Institute creates impact by identifying big challenges, applying business insights to help solve these challenges, and by forging communities of learning and practice to implement large-scale and enduring change.
